Writing Dynamics™

Introduction

How many letters, mailshots or emails do you read completely? Less than half? So what makes you think people are reading yours?

Workshop Overview

This two-day workshop teaches participants the secrets of how to achieve written skills of the highest quality while saving time by following a special system developed by a team of award winning writers.*

The workshop shows how to increase the impact of the written word through selecting an appropriate writing strategy, managing the reader’s attention and using innovative techniques to highlight the benefits of the subject for the reader.

The core programme is a two-day workshop, revolving around practice, coaching and feedback. Come prepared with:

Examples of documents which you have written
Issues you confront when writing
Specific types of document that they need to present clearly.

*The workshop was designed by award-winning writer and designer Roger Davies. It is based on 30 years experience in writing books, editing professional magazines, scripting articles and marketing brochures. Roger Davies is also co-author of the internationally-acclaimed Think On Your Feet® communications workshop.

Workshop Benefits

Writing Dynamics™ shows you how to:

Get your reader’s attention
Ensure your key messages are understood
Save you and your reader time

Our three-stage writing system helps you PLAN using creative and structured thinking, DRAFT in record time and EDIT for impact.

Workshop Outline

Overview

Learning the three-stages of our 'tried and tested' system
Applying The Five Step Writing Process™ to all forms of writing
Using our tips to save time and improve quality

Stage 1: Planning to Save Time and Improve Quality

Clustering and brainstorming to get you started
Sequencing your ideas by 'outlining'
Choosing a structure to persuade your reader

Stage 2: Drafting to Prevent Writer's Block and save time

Managing your time
Drafting quickly and easily
Structuring your draft into sentences and paragraphs

Stage 3: Editing to Get and Keep the Reader's Attention

Becoming your own editor
Applying the Editor's Six Obsessions™ for professional results
Using the One-Minute Editor™ for quick quality checks
Managing text for clarity, impact and persuasion
Applying the Axe for simple, clear results
Creating energy to get your reader's attention
Adding movement to your message
Giving your text visual impact
Telegramming for sharper focus and key messaging

Stage 4: Personal Feedback

In addition to these modules, each participant will benefit from direct, personal feedback on their own writing. We ask each participant to bring along samples of their own writing for review, evaluation and advice.

Who should attend?

Participants who attend our workshop write a wide variety of technical and non-technical documents. Anyone who has responsibilities within the some of the following job functions will benefit from attending Writing Dynamics™

Correspondence	Manuals	Sales/Marketing	Reports / Summaries
Briefings E-mail Faxes Letters Memos	Procedural Reference Guides Service Manuals Technical Fact Sheets Training Materials	Presentations Brochures Business Profile Media Releases Newsletters	Annual Audit Business Proposal Risk Analyses Vision Statement