
de Bono's Lateral Thinking™ - One Day Short Course
Introduction
Creative thinking is a skill that can be learned. Lateral Thinking™ empowers people by improving their creativity and innovation – leading to increased productivity and profit.
Today, better quality and better service are not enough to guarantee success. Creativity and innovation are the only engines that will drive lasting, global competitive advantage.
"Education and Innovation are the currency of the 21st century" - President Barack Obama - 4th June 2009 - The Cairo address.
Workshop Overview
Lateral Thinking™ teaches you to generate new concepts and ideas on demand – instead of just hoping you’ll somehow stumble on an innovative idea. It’s a systematic approach to harnessing creativity for competitive advantage.
- Find out how to harness your own creativity. Make it work for you, when you need it.
- Learn to solve problems and generate new ideas to meet the challenges of the modern business environment.
- Leave the seminar with skills that you have practised and can apply immediately on return to your workplace.
Workshop Benefits
Lateral Thinking™ offers a structure to the creative process to enable:
- Creativity on demand
- Generation of numerous innovative ideas
- Produce business solutions that translate into competitive advantage
Workshop Objectives
Dr Edward de Bono's Lateral Thinking will equip you with solid practical methods for challenging current thinking.
Workshop Outline
This workshop covers exactly half of the techniques from Dr de Bono's two-day Full Lateral Thinking Course as follows:
- Alternatives: Generate alternatives and related concepts so further alternatives and concepts can be realised
- Focus: Deciding “where” and “why” we will focus our creative thinking
- Challenge: Challenge the status quo to determine if better options exist
- Random Entry: Lead yourself away from linear thinking patterns so that you can view a situation from a fresh perspective
Who should attend?
This workshop is for executives, managers, professionals and advisors who want to make their organisation more innovative in the face of growing competition.
To better implement these skills across an organisation, we recommend companies send several managers on the course together.
You might also be interested in:
- de Bono's Lateral Thinking™ - Two Day Full Course
- de Bono’s - Six Thinking Hats®
- de Bono's Simplicity
- de Bono's Power of Perception (formely DATT)™
- de Bono's Focus on Facilitation™
- TRAINER ACCREDITATION: Six Thinking Hats®
- de Bono's Six Value Medals™


